Corporate Naming

Success in Greater China starts with the right Chinese name.
Good Characters crafts exceptional Chinese names for American brands.


Private Naming Consultation

$2,500 USD

Every project starts with a private consultation.
We talk through your situation, look at any risks, and figure out the best next steps together.

Request a Private Consultation
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Strategic Naming Engagement

Fees vary by scope

Deep linguistic and cultural analysis
Cross-market risk review (Mainland, Taiwan, overseas Chinese contexts)
Strategic naming direction or shortlist
Advisory support through decision-making

Overview