24 years of shaping meaningful character-based names

A Chinese name is not a translation.

It is a public identity that shapes perception, trust, and long-term reputation.

I work with founders and organizations who want to get this right the first time.

Good Characters. That’s who we are; that’s what we do.

This work is for:

  • Founders and executives preparing for expansion

  • Organizations where reputation and trust matter

  • Leaders who treat naming as a strategic decision

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This is not for:

  • Casual translation needs

  • One-off naming experiments

  • Speed without foresight

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A focused conversation to evaluate your situation, assess risks, and determine next steps.

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Not sure yet?

You can review a brief overview of my approach, or contact us with a specific question. Use the chat on this page or call (559) 472-7200.

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