The word crisis is written in Chinese with two famous characters: danger and opportunity Business is personal. People do business with people they like. When you do business with Chinese, your name plays a role in making a first impression, conveying an image, and expressing the quality of guanxi you will establish.
The Naming Crisis
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You help your Chinese associates remember your name. It's better to take charge and intelligently design your Chinese name than allow it to evolve from one Chinese to another, resulting in names and connotations over which you have no control.
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Chinese Naming: Danger & Opportunity

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Summer 2006

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