Google announced its official Chinese name to be Gu Ge in April, and the announcement prompted an immediate backlash. Baidu's website, name, and logo certainly look like those of Google.
If we were to pick a Chinese name for Google, it would be Gu Ge, also pronounced Gu Ge, meaning "Brother Gu." As of May 2006, Baidu has close to a 60 percent share of the Chinese search market, a strong showing with no sign that it is going belly up.
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Chinese Naming: Danger & Opportunity

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Summer 2006

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