First, it would be important to run a Chinese linguistic test before deciding on a new name, even if you are not planning to launch your product in China.
Second, conduct Chinese name studies and trademark research if you are preparing to enter the future's biggest consumer market in the world. Your Chinese company or brand name should be two to three characters and never more than five. The more characters in the name, the weaker it sounds and the less memorable it becomes. The name should also be easy to pronounce and free from negative political, social, historical, or psychological associations. And the trademark research and registration should be done in both China and Taiwan to fully protect your intellectual property.