Good Characters Chinese Naming Header

Main menu:

Available Online
Name Evaluations

Contact Us for the Following Services
Chinese Naming
Name Evaluations
IPR Strategies
Services for Naming Firms
All corporate projects are kept completely confidential. Your data is never published (except when a client has agreed to publish limited information about a project for PR reasons). 

Home < Process


Developing a corporate brand name requires several steps:


  • Survey client
  • Collect background material
  • Meet with client
  • Identify desired brand image
  • Identify target markets
  • Identify target audiences
  • Identify corporate relationships
  • Determine price points, features, benefits, promises
  • Describe core essence
  • Formulate positioning statement
  • Perform competitive analysis


  • Prepare naming brief
  • Create name
  • Receive global Chinese input
  • Receive China input
  • Receive Hong Kong input
  • Receive Taiwan input
  • Receive client input

Evaluation and Selection

  • Perform legal evaluation
  • Perform cultural and linguistic analysis
  • Perform marketing evaluation


  • Create visual identity
  • Create experiential identity
  • Make trademark applications
  • Prepare internal announcement
  • Prepare public announcement