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Chinese Brand Name Development

It's important to run a Chinese linguistic test before deciding on a new name

Are you considering a new company or brand name?

If you do, it is important to run a Chinese linguistic test before deciding on a new name, even if you are not planning to launch your product in China. This is to minimize the chance of creating a name that sounds profane or has negative associations in one or more of the various Chinese languages.

A name should be tested in Mandarin (the official Chinese language), Taiwanese (also called Ming or Hokkien), and Cantonese. These are the three languages most widely spoken by Chinese in China and in countries that have a million or more Chinese in their populations—the United States, Canada, Malaysia, Indonesia, Singapore, and Thailand.

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