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Case Studies

Jackson Luna Adair Sigvion Brisoe
The name Paul is well known and traditionally transliterated as Bao Luo (pronounced bow lwaw) in the Chinese language version of the Bible. There are many different ways Jackson is commonly transliterated in Chinese. Most of the common transliterations for Jackson are okay, but they are not great. We have determined this particular Jie Ke Sen (pronounced jee-eh kuh sen) as the most appropriate, business-like Chinese name for Mr. Jackson. There are many different ways Sonia is transliterated in Chinese, including Su Ni Ya, Sang Ni, Sang Li, Sang Ni Ya, and Song Ni Ya. The common transliterations are okay, but they are not great. Instead, we have created Sha Ni Ya Ru Na, (pronounced shah nee yah ruu nah) as her Chinese name. When pronounced as Suo Ni Ya, it sounds close to the English pronunciation of Sonia. When pronounced as Sha Ni Ya, as most Chinese will pronounce it, the sound hints at part of the Chinese pronunciation of SOX Act. SOX can be transliterated as Sai Ban Si Fa An, Sai Bin Si Fa An, Sha Bin Fa An, or Sha Shi Fa An. The connection of the Sha sound in the words Sonia and SOX is not obvious, but subtle. Mr. Adair wants a Chinese name as a convenience for his Chinese business partners and friends. He also wants to demonstrate his respect for Chinese people and culture. The most common transliteration for Taylor is Tai Le (pronounced tie luh), and Adair, Ya Dai Er (pronounced yah die er). The final chosen transliteration for Taylor Adair is Tai Le Ya De (pronounced tie luh yah duh). In sum, Tai Le Ya De sounds very much like Taylor Adair in English, is not a foreign sounding name (Ya De), and has good connotations. It is often not necessary to translate the entire address. To give Chinese readers an idea of your business location, Mei Guo (U.S.A.) Zhi Jia Ge (Chicago) is used. In Chinese, the correct order for address is from general (U.S.A.) to specific (Chicago). The name James is well known and was first transliterated as Ya Ge in the Chinese language version of the Bible. Many Chinese today wonder why James is transliterated Ya Ge since it sounds nothing like James in English. The reason is that it was originally transliterated from Hebrew, Ya-aqov. The most common modern transliterations of James are Zhan Mu Shi (pronounced jahn mu shr) or Zhan Mu Si (pronounced jahn mu sih). The common transliterations for James are okay, but they are not great. We have determined an uncommon name that is audibly more similar and visually more Chinese: Jian Shi (pronounced jee-in shr). We feel this is the most appropriate, business-like Chinese name for James for Mr. Briscoe.