The Name Game (Hardcover) by Donna M. Jackson
“ . . . that’s where the skills of people such as Andy Chuang, president of Good Characters, Inc., come in handy. Chuang tests potential business names to ensure they’re appropriate in the three most widely spoken Chinese languages: Mandarin, the official Chinese language; Min Nan, also referred to as Taiwanese or Hokkien; and Cantonese . . .”
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Publisher: Viking Juvenile (May 28, 2009)
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