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The Name Game: The art of naming companies

The Name Game (Hardcover) by Donna M. Jackson

“ . . . that’s where the skills of people such as Andy Chuang, president of Good Characters, Inc., come in handy. Chuang tests potential business names to ensure they’re appropriate in the three most widely spoken Chinese languages: Mandarin, the official Chinese language; Min Nan, also referred to as Taiwanese or Hokkien; and Cantonese . . .”

Page 20 and 33

Publisher: Viking Juvenile (May 28, 2009)

Reference Links

Donna M. Jackson

The Name Game (B&N)

The Name Game (Amazon)


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