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The Making of a Name: Names heard round the world

The Making of a Name: The Inside Story of the Brands We Buy

The Making of a Name: The Inside Story of the Brands We Buy by Steve Rivkin, Fraser Sutherland, and Jack Trout (Hardcover - Oct 15, 2004)

Page 158 to 160

Page 158 to 160

Reference Links

The Making of a Name (Amazon)

The Making of a Name (B&N)


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