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KQED Radio: What's in a brand name?

KQED, Public Broadcasting for Northern California, Pacific Time: What's In a Brand Name?

Andy Chuang of Good Characters was interviewed by KQED, Public Broadcasting for Northern California, for Pacific Time: What's In a Brand Name?

“For U.S. companies heading to China, translating a brand name can be a tricky business. A California wordsmith is helping companies find the right characters to sell their products in Asia.”

Reported by Sasha Khokha. Date: Thursday, June 9, 2005

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