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Coca-Cola Ke Kou Ke Le

Coca-Cola is transliterated as ke kou ke le, meaning tasty and joyful. A classic case of transliteration that brings out positive meanings for a brand.

可 (ke) means to approve or to permit.
口 (kou) is mouth.

Together, 可口 (ke kou) means delicious, nice, tasty, pleasant to the palate, dainty.

And again, 可 (ke) means to approve or to permit.
乐 (le) means joyous or happy.

可乐 (ke le) is like the abbreviation of 可以 (ke yi), can, 快樂 (kuai ke), happy.

Coca-Cola Chinese

Reference Links

Coca-Cola News - WSJ Chinese

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