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Toyota Feng Tian

The brand Toyota is inspired by the surname of its founder, Kiichiro Toyoda (豊田 喜一郎).

豊田, Toyoda, 喜一郎, Kiichiro.

I don’t know if this is true, but it is said that the company name was changed from Toyoda to Toyota in order to signify the separation of the founder’s work life from his home life, to simplify the pronunciation, and to give the company a happy beginning. Toyota (トヨタ) is considered luckier than Toyoda (豊田) in Japan, where eight is regarded as a lucky number, and eight is the number of strokes it takes to write Toyota in Katakana.

In Chinese, Toyota is referred to by the equivalent characters (Traditional Chinese: 豐田; Simplified Chinese: 丰田), with Chinese reading.

丰 (feng) means abundant, plentiful, luxuriant, or great.
田 (tian) is farmland or field.

You can interpret the name as “luxuriant field,” but to a Chinese reader, the name speaks of “Japanese quality” because it is obviously a Japanese surname with good meanings.

Toyota Chinese

Reference Links

Toyota News - WSJ Chinese

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