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BMW Bao Ma

宝 (bao) means treasure or of high value.

马 (ma) is a horse.

BMW’s Chinese transliterated name, 宝马 (bao ma, pronounced bow mah), literally means, a treasured horse. This is like an imperial Chinese royalty’s way of saying, “The Ultimate Driving Machine”; imagine that.

BMW in Chinese

Reference Links

WSJ Chinese Edition BMW News

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