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Louis Vuitton Lu Yi Wei Deng

The Chinese transliterated name for Louis Vuitton is 路易 威登 (lu yi wei deng).

路 (lu) is a path or a route.

易 (yi) means easy, friendly, or to change.

威 (wei) is might, force, or power.

登 (deng) is to mount, to ascend, or to climb.

Perhaps because of our learned history regarding King Louis X VI, 路易 (lu yi), as Louis is translated, has associations with royalty or of relating to a king. 威登 (wei deng) implies being powerful and hints at stepping up to the upper class. This luxurious sounding name is precisely the image associated with Louis Vuitton.

Louis Vuitton Chinese

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WSJ Chinese Edition LV News

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