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Louis Vuitton Lu Yi Wei Deng

The Chinese transliterated name for Louis Vuitton is 路易 威登 (lu yi wei deng).

路 (lu) is a path or a route.

易 (yi) means easy, friendly, or to change.

威 (wei) is might, force, or power.

登 (deng) is to mount, to ascend, or to climb.

Perhaps because of our learned history regarding King Louis X VI, 路易 (lu yi), as Louis is translated, has associations with royalty or of relating to a king. 威登 (wei deng) implies being powerful and hints at stepping up to the upper class. This luxurious sounding name is precisely the image associated with Louis Vuitton.

Louis Vuitton Chinese

Reference Links

WSJ Chinese Edition LV News


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