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Nescafe Que Chao Ka Fei

雀 (que) is a sparrow.

巢 (chao) is a nest.

咖啡 (ka fei) is coffee.

This translated name literally means “Sparrow’s nest coffee,” a name that makes more sense once you realize its parent company is Nestle, a German dialect surname meaning small nest. With a “nest” being a home in which nurturing is provided, these are welcome associations for this brand.


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WSJ Chinese Edition Nescafe News

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