Good CharactersGo to Good Characters Home Page

Good Characters Naming Blog

Nescafe Que Chao Ka Fei

雀 (que) is a sparrow.

巢 (chao) is a nest.

咖啡 (ka fei) is coffee.

This translated name literally means “Sparrow’s nest coffee,” a name that makes more sense once you realize its parent company is Nestle, a German dialect surname meaning small nest. With a “nest” being a home in which nurturing is provided, these are welcome associations for this brand.

Nescafe

Reference Links

WSJ Chinese Edition Nescafe News


Client Login