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Good Characters Naming Blog

Naming cars is no easy task for automakers, as Steve Brown reported for Fox News. Brown asked Andy Chuang, president of Good Characters, about a huge naming blunder made by Nissan.Fox News: What's in a name?
Naming cars is no easy task for automakers, as Steve Brown reported for Fox News. Brown asked Andy Chuang, president of Good Characters, abo . . .

The Name Game: The art of naming companies
The Name Game (Hardcover) by Donna M. Jackson “ . . . that’s where the skills of people such as Andy Chuang, president of Good Chara . . .

KQED, Public Broadcasting for Northern California, Pacific Time: What's In a Brand Name?KQED Radio: What's in a brand name?
Andy Chuang of Good Characters was interviewed by KQED, Public Broadcasting for Northern California, for Pacific Time: What's In a Brand Na . . .

The Sacramento Bee: Character reference
The Sacramento Bee: “Character reference: A Fresno man's company helps U.S. clients assure that their messages in Chinese don't get lost i . . .

From English to Chinese: U.S. companies turn to Fresno man for help in translating brands, logosThe Fresno Bee: From English to Chinese
The Fresno Bee: “From English to Chinese: U.S. companies turn to Fresno man for help in translating brands, logos . . .” By Robert Ro . . .

The Business Journal: Minority business report
Reported by Lisa Lieberman, Special to The Business Journal While minorities have traditionally had a tougher time getting started in bus . . .

The Making of a Name: The Inside Story of the Brands We BuyThe Making of a Name: Names heard round the world
The Making of a Name: The Inside Story of the Brands We Buy by Steve Rivkin, Fraser Sutherland, and Jack Trout (Hardcover - Oct 15, 2004)

The Entrepreneur's Journal: What's in a name?The Entrepreneur's Journal: What's in a name?
Reported by The Entrepreneur's Journal: “Have you ever wondered, ‘What’s in a name?’ Andy Chuang thinks about this all the time a . . .

For David Carradine, there are at least eight different transliterated versions that might be encountered in AsiaBlack Belt Magazine: By any other name
Black Belt Magazine “Have you ever wondered how a Westerner's name might be translated in another language? For David Carradine, there . . .

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