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Good Characters Naming Blog

Top 10 worst corporate name changes, according to TIME
In honor of Comcast's decision to start branding itself as XFinity, TIME takes a look back at other questionable company moniker swaps. W . . .

Google Gu Ge
The transliterated name for Google is 谷歌 (gu ge). 谷 (gu) is a valley or gorge. 歌 (ge) is a song or to sing. Gu can refe . . .

Nescafe Que Chao Ka Fei
雀 (que) is a sparrow. 巢 (chao) is a nest. 咖啡 (ka fei) is coffee. This translated name literally means “Sparrow’s nes . . .

Pepsi Bai Shi
百事 (bai shi), meaning hundreds of things or everything, is the Chinese transliterated name for Pepsi. 百 (bai) is a hundred or numer . . .

Merrill Lynch Mei Lin
The transliterated Chinese name for Merrill Lynch is 美林 (mei lin). 美 (mei) is beauty, beautiful, or pretty. 林 (lin) is a fore . . .

Samsung San Xing
三星, pronounced sam sung in Korean and san xing in Chinese, literally means three stars or “tristar”. 三 (san) is three. 星 ( . . .

Honda Ben Tian
本田 is pronounced hon da in Japanese and ben tian in Chinese. 本 (ben) is the origin, the source, or one’s own. 田 (tian) is . . .

Cisco Si Ke
思 (si) is to think, to consider, or can refer to a thought. 科 (ke) is science. 思科 (si ke), literally means thinking about sc . . .

Louis Vuitton Lu Yi Wei Deng
The Chinese transliterated name for Louis Vuitton is 路易 威登 (lu yi wei deng). 路 (lu) is a path or a route. 易 (yi) means ea . . .

Gillette Ji Lie
吉 (ji) means auspicious, lucky, or something favorable. 列 (lie) means to line up, to arrange, or to make into a list. The Chinese . . .

BMW Bao Ma
宝 (bao) means treasure or of high value. 马 (ma) is a horse. BMW’s Chinese transliterated name, 宝马 (bao ma, pronounced bow . . .

American Express Mei Guo Yun Tong
American Express, translated for meaning, is 美国运通 (mei guo yun tong, pronounced may guo ywun tohng). 美 (mei) is beauty, beautif . . .

HP Hui Pu
It would be a mouthful if one transliterated all the syllabi of the name Hewlett-Packard. Fortunately, someone put some thought into it and . . .

Marlboro Wan Bao Lu
Marlboro is transliterated as 万宝路 (wan bao lu). 万 (wan) means ten thousand or a great many. 宝 (bao) is a treasure. 路 (lu) . . .

Citi Hua Qi
The Chinese name for Citi is 花旗 (hua qi). 花 (hua) describes any colorful design or pattern or, when used as a noun, refers to a flo . . .

Mercedes Mei Sai De Si
Mercedes is transliterated as 梅塞德斯 (mei sai de si). 梅 (mei) is a plum or a plum blossom. 塞 (sai) is a fort, a stronghold, o . . .

McDonald’s Mai Dang Lao
McDonald’s is transliterated by sound to Chinese as 麦当劳 (mai dang lao), simplified, or 麥當勞, traditional. 麦 (mai) is wheat . . .

Disney Di Shi Ni
There have been several transliterations in Chinese for Disney, and the one used in China is 迪士尼 (di shi ni). 迪 (di) can be seen . . .

Toyota Feng Tian
The brand Toyota is inspired by the surname of its founder, Kiichiro Toyoda (豊田 喜一郎). 豊田, Toyoda, 喜一郎, Kiichiro. . . .

Nokia Nuo Ji Ya
Nokia is transliterated as 诺基亚 (nuo ji ya), simplified, or 諾基亞, traditional characters. 诺 (nuo) is to consent or to promise . . .

Intel Ying Te Er
Intel is transliterated as 英特尔 (ying te er) in Chinese, with meanings hinting at outstanding and extraordinary. 英 (ying) is outst . . .

GE Tong Yong Dian Qi
GE is translated by meaning to Chinese as 通用 (General) 电气 (Electric). 通用 (tong yong) means to be in common use, all-purpose, . . .

Coca-Cola Ke Kou Ke Le
Coca-Cola is transliterated as ke kou ke le, meaning tasty and joyful. A classic case of transliteration that brings out positive meanings f . . .

Microsoft Wei Ruan
Microsoft is translated to Chinese by meaning as 微软 (wei ruan), simplified, or 微軟, traditional characters. 微 (wei) is minute, t . . .

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