Nescafe Que Chao Ka Fei
- 雀 (que) is a sparrow.
- 巢 (chao) is a nest.
- 咖啡 (ka fei) is coffee.
This translated name literally means “Sparrow’s nest coffee,” a name that makes more sense once you realize its parent company is Nestle, a German dialect surname meaning small nest. With a “nest” being a home in which nurturing is provided, these are welcome associations for this brand.
Link: WSJ Chinese Edition Nescafe News
Posted: April 21st, 2007 under Companies.
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