Coca-Cola Ke Kou Ke Le
Coca-Cola is transliterated as ke kou ke le, meaning tasty and joyful. A classic case of transliteration that brings out positive meanings for a brand.

- 可 (ke) means to approve or to permit.
- 口 (kou) is mouth.
Together, 可口 (ke kou) means delicious, nice, tasty, pleasant to the palate, dainty.
- And again, 可 (ke) means to approve or to permit.
- 乐 (le) means joyous or happy.
可乐 (ke le) is like the abbreviation of 可以 (ke yi), can, 快樂 (kuai ke), happy.
Posted: March 30th, 2007 under Companies.
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