Are you considering a new company or brand name?
If you do, it would be important to run a Chinese linguistic test before deciding on a new name, even if you are not planning to launch your product in China. This is to minimize the chance of creating a name that sounds profane or has negative associations in the various Chinese languages.
A name should be tested under Mandarin (the official Chinese language), Taiwanese (also called Minnan or Hokkien), and Cantonese. These are the three most widely spoken languages by Chinese in China and in countries that have a million or more Chinese in their populations - the United States, Canada, Malaysia, Indonesia, Singapore, and Thailand.
Posted: November 1st, 2006 under Chinese Naming.
Comments: 1
Comments
Comment from Wendy
Time: April 21, 2007, 10:05 am
Your company created a name stamp for me, but I am now about to start a personal business. I am concerned regarding choosing my new business name. Can you assist?
Response:
You’ve come to the right place. Naming is our specialty! You have every right to be concerned; choosing a name is a big deal! It’s your face to the public.
We love to make the best use of the symbolism and associations attached to each Chinese character. This helps us create a name that is uniquely yours. In this regard, the more we know about you and your business, the better. Tell us a little more. What type of business are you starting? Who is your target audience? Will your business be local, regional, national, or international? How would you like people to describe your business or service?
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