They’re Lovin’ It
Few people can miss McDonald’s global “I’m lovin’ it” campaign. You might have noticed the Chinese on their paper cups reading Wo Jiu Xi Huan, I’m lovin’ it in Mandarin, using simplified Chinese characters.
As China has become a very important market for McDonald’s expansion, and with the approaching of the 2008 Olympics in Beijing, we will see more and more Chinese characters in American and worldwide media.
Learn from McDonald’s. Be quick to win Chinese attention.
Posted: April 1st, 2004 under Companies, Opportunity.
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